Case Study: Taylor & Hart achieves 20% higher social engagement and 30% more links with BuzzStream

How Taylor & Hart Segmented Their Outreach to Increase Social Engagement Replies and Links

Taylor & Hart is a tech-driven startup that designs bespoke engagement rings. Facing the challenge of getting coverage and traction across very different audiences—business and tech journalists, niche wedding/jewellery outlets, and lifestyle/fashion/celebrity media—their PR team needed a way to organize outreach, personalize pitches, and improve replies, social engagement, and backlinks.

They used BuzzStream to segment contacts, research and personalize outreach, tailor subject lines and imagery, supplement contact via Twitter, and track follow-ups. That approach helped secure placements (including Virgin and HuffPost mentions), boosted social engagement by up to 20%, increased do-follow links to their Seedrs crowdfunding campaign by 30%, and raised awareness among jewellery writers and potential investors.

Taylor & Hart

Teya Vasileva

Outreach Manager