Case Study: Strategy Digital streamlines outreach and cuts 90% of manual work with BuzzStream

How Strategy Digital Streamlines their Outreach with BuzzStream

Strategy Digital is a UK digital agency that works closely with bloggers to create campaign-driven coverage, but their large editorial team was hampered by spreadsheet-based outreach: inconsistent formats, lost lists, manual social stat checks, and no easy way to see past communications across multiple inboxes. As outreach shifted from mass link-building to relationship-led work, these inefficiencies made it hard to scale personalized campaigns.

Switching to BuzzStream standardized columns and color-coding, limited free-text fields, automatically pulled social handles and follower counts, and let the team organize contacts by sector. The platform centralized contact histories and correspondence, eliminated about 90% of manual tasks, made research reusable, and improved transparency—resulting in more personalized outreach, stronger blogger relationships, repeat coverage, and better outcomes (including links) for clients.

Strategy Digital

Estelle Puleston

Digital Campaign Manager