Case Study: Motorpoint achieves 400+ links with BuzzStream

How Motorpoint Used BuzzStream to “Drive” Over 400 Links in One Year

Motorpoint, the UK’s leading independent retailer of nearly new and used cars, wanted to bring more PR work in-house and scale outreach without relying on third parties. To support its communication and SEO goals, the team adopted BuzzStream to manage media outreach more efficiently and improve results.

Using BuzzStream, Motorpoint streamlined list building, personalized pitching, tracked email opens, and used data to optimize subject lines, timing, and follow-ups. Since starting in January 2023, Motorpoint has secured over 400 pieces of coverage, with 90% including a link back to its website, while also halving the time spent on media lists and inbox pitching.

Motorpoint

Lizzie Parr

Motorpoint