Case Study: KURU Footwear earns 100+ backlinks with BuzzStream

How KURU Footwear Earned 100+ Links Using BuzzStream

KURU Footwear needed to refresh an outdated digital PR campaign and generate new coverage around travel data, using BuzzStream to support its outreach efforts. The team wanted to turn an older airport-walking report into a timely story that would appeal to journalists and earn high-quality backlinks.

Using BuzzStream, KURU Footwear built and cleaned targeted media lists, personalized pitches, avoided spam issues, and tracked outreach performance in real time. The campaign produced 125 pieces of coverage, including 25 links on DA 80+ sites, 60 syndications, and an average open rate of 46%, showing a strong measurable impact from BuzzStream-powered outreach.

KURU Footwear

Victoria Schmid

Senior Digital PR & Influencer Marketing Specialist