Case Study: Happy Idiots achieves efficient, scalable link-building to manage rapid growth with BuzzStream

How Happy Idiots Manage their Rapid Growth with BuzzStream

Happy Idiots is a full-service online marketing agency from Eindhoven made up of a young, rapidly growing team (listed in the Deloitte Technology Fast50 with 314% growth and headcount rising from 6 to 26). That rapid expansion exposed limitations in their link-building process: outreach was fragmented across part-timers, tracked in tangled Excel sheets, and suffered from asynchronous communication and missed partnership opportunities.

They adopted BuzzStream as a centralized CRM and outreach platform—using the BuzzMarker, contact/project maps, email templates, reminders and reporting—to replace manual tracking and scattered workflows. The tool eliminated Excel chaos, streamlined outreach and collaboration, made responses and backlinks measurable so the team could prioritize efforts, and delivered better efficiency, effectiveness and support across their link-building work.

Happy Idiots

Nienke Wilting

SEO Specialist