Case Study: Embryo achieves 70 pieces of coverage with BuzzStream

How Embryo Used BuzzStream For 70 Pieces of Coverage

Embryo, an award-winning digital marketing agency in Manchester, needed a more efficient way to manage complex digital PR activity across multiple clients and campaigns. Using BuzzStream as its main outreach platform, the team wanted to streamline onboarding, reactive and proactive outreach, and campaign management while avoiding duplicate journalist contact and keeping large media lists organized.

BuzzStream helped Embryo use folders, filters, email tracking, interaction history, templates, A/B testing, and team collaboration tools to run PR more efficiently and tailor outreach more effectively. The result was measurable: Embryo generated 70 pieces of coverage across five Home and Garden clients in a single quarter with BuzzStream.

Embryo

Alice Walker-Gibbons

Digital PR Lead