Case Study: eLocal USA achieves streamlined partner management and time savings with BuzzStream

How eLocal.com Builds Partnerships with BuzzStream

eLocal USA, led by Sam Booker, is an internet advertising company that operates major local directories including OnlineCityGuide.com to connect consumers with neighborhood businesses. As its business development team grew, eLocal struggled with an unwieldy Excel-based contact system that made cross-checking difficult, led to duplicate outreach, and consumed too much time updating and reconciling partner information.

eLocal adopted BuzzStream and its BuzzMarker to tag and import contacts into a shared database, enabling automatic cross-referencing, centralized communication tracking, and link-change notifications. The platform eliminated duplicate work, cut the time spent on manual updates and internal cross-checking, improved workflow efficiency, and provided responsive vendor support.

eLocal USA

Sam Bookler

Director of Online Marketing