Case Study: Tank achieves stronger digital PR results with BuzzStream

How Digital PR Agency Tank Uses Internal Data for Winning Digital PR

Tank, a UK digital PR agency, needed a better way to uncover stories in niche client data and secure more media coverage and links. Using BuzzStream, the team organized outreach for a data-led campaign built around internal annual leave data from 2,000 SMEs, with the goal of reaching relevant press and business audiences.

BuzzStream helped Tank manage split testing, personalized messaging, clean media lists, follow-ups, and segment tracking across 15+ press releases. The campaign delivered 80+ backlinks from 68 referring domains, mentions from Sky News, TechRadar, and Business Today, and a 73% uplift in organic traffic, while also helping Tank earn two UK Search Awards shortlistings.

Tank

Becca Peel

Digital PR Account Director