Case Study: Impression achieves streamlined, higher-impact outreach with BuzzStream

How Digital Agency Impression Integrates Outreach with Buzzstream

Impression is a fast-growing digital marketing agency in Nottingham that specialises in content marketing and digital PR. Their challenge was to scale and coordinate outreach across a team while making sure content ideas and formats matched the right audiences—avoiding duplicated pitches, keeping relationships intact, and turning data-driven content into high-value links and traffic for clients.

They solved this by integrating BuzzStream into their workflow: shared contact lists, refined tagging, prospecting, email templates and outreach history let the team collaborate efficiently and tailor content to target sites. The approach produced strong results—an interior-design infographic earned links from 100+ root domains and ~87,000 visits, a “Golden Goals” data piece drove pickups from outlets like City AM and StartUpNation and 1,000+ visits in the first week, and outreach templates returned reply rates around 15–17%.

Impression

Laura Hampton

Digital Marketing Manage