Case Study: Content Customs achieves large-scale, organized link building with BuzzStream

How Content Customs Conducts Large-Scale Link Building with BuzzStream

Content Customs, founded by Corey Cummings, is an Internet marketing firm that runs large-scale, personalized link-building campaigns for more than a dozen clients. The team creates high-quality content and reaches out to tens of thousands of websites, but as outreach grew from hundreds to thousands of prospects they struggled to stay organized, maintain quality, and coordinate a 30-person outreach team without a centralized tool.

They implemented BuzzStream as their database and workflow manager, using tags, filters, relationship stages and notes to qualify prospects, assign projects, and track progress. BuzzStream’s contact tracking and site metrics eliminated duplicate outreach, streamlined collaboration across the team, and enabled Content Customs to scale outreach efficiently while preserving the personalized, quality-driven approach that defines their service.

Content Customs

Corry Cummings

Owner and Founder