Case Study: CMW Lab unifies its marketing team with BuzzStream

How Comindware used BuzzStream to Unify their Marketing Team

CMW Lab, described in the case study as Comindware, faced a challenge unifying a busy marketing team spread across SEO, PR, and online marketing. Before using BuzzStream, the team relied on Excel, Google Docs, and an internal workflow tool, but these options made collaboration, history tracking, and overall visibility difficult in a fast-moving environment.

BuzzStream helped CMW Lab centralize resources, assign ownership with filters and tags, track communication history, and improve real-time collaboration across the team. As a result, the team saved significant time, reduced internal email and calls, improved follow-up and reporting, and could focus more on brand promotion than on coordinating work.

CMW Lab

Artem Kulik

Responsible for PR & Communications