Case Study: Chimaera Labs achieves a 51% outreach response rate and assembles a freelance writing dream-team with BuzzStream

How Chimaera Labs used BuzzStream to Assemble their Writing Dream Team

Chimaera Labs, a small digital marketing agency, needed a steady stream of industry-focused content but didn’t have the in‑house bandwidth to write continuously. Faced with a huge pool of potential freelance writers, they needed a faster, more efficient way to find and vet qualified contributors without pulling time from client work.

They used BuzzSumo to identify relevant writers, compiled prospects in a spreadsheet, and imported the list into BuzzStream CRM—adding custom fields and email templates with dynamic fields to request rates and referrals. This outreach produced a 51% response rate (vs. their usual 10–13%) and 100% response from referred contacts; relationship-stage tracking and a rates/experience matrix let the team quickly evaluate and hire the right writers.

Chimaera Labs

Drew Frayre

Digital Marketing Analyst