BuzzStream
33 Case Studies
A BuzzStream Case Study
Leadsmasher helped a local pest control company that had an outdated web presence and struggled to compete for valuable search terms. The challenge was making a “boring” service shareable and link-worthy in a crowded niche where typical customers are event-driven and hard to target with content.
They combined Brian Dean’s guestographic method with BuzzStream for prospecting, qualification and outreach, creating an infographic that tied pest control to the larger gardening niche. Using a permission-first email sequence (42% reply vs. 16% for direct pitches) they earned a dozen high-quality links, 1,000+ social shares and coverage on bigger sites like Lifehacker—driving a 666% increase in local organic traffic during the campaign period and roughly tripling the client’s revenue.
Mike Bonadio
Leadsmasher