Case Study: NikSto.com achieves laser-focused influencer outreach and improved content promotion with BuzzStream Discovery

How BuzzStream Discovery Helped NikSto.com Target Influencers and Improve Business

NikSto.com, led by SEO specialist Nikolay Stoyanov, needed a more precise way to find and engage individual influencers for content promotion. Traditional BuzzStream Outreach and Google searches surfaced company-level contacts or required time‑consuming site-by-site research, making it hard to target the right authors for projects like expert roundups on topics such as the Google Penguin update.

By adopting BuzzStream Discovery, the team could search by topic, filter by authority, view individual author profiles (including Twitter and publication history), and compile a focused contact list for outreach. This streamlined research and outreach process produced a laser‑focused audience, faster pre‑publication feedback, higher engagement and shares, and access to influencers who were otherwise difficult to find via standard search.

NikSto.com

Nikolay Stoyanov

NikSto.com