Case Study: Hit Reach achieves national media coverage and traffic surge with BuzzStream

Hit Reach - Customer Case Study

liGo Electronics, a retailer serving tech‑savvy older adults (roughly 45–70), faced the challenge of creating link‑earning content without the high costs of custom research and production. The team chose a cost‑effective curation approach, building an interactive “How to Save Your Smartphone Battery” guide that supports almost 150 handset models to ensure broad reach while staying relevant to their products.

Promotion combined owned channels (blog, email, social with Twitter Cards/OGP), paid discovery (StumbleUpon) and laser‑targeted Twitter ads using custom audiences, plus a BuzzStream‑managed outreach campaign to 300+ prospects using an information‑gap cold pitch. The asset produced a large traffic spike (peaking around 60,000 visits), earned homepage placements on Daily Mail and Digg, coverage from Inc. and Lifehacker, live BBC Radio 2 coverage, and became an evergreen, translatable resource (German and Spanish) for ongoing link building.

Hit Reach

Chris Dyson

Lead SEO Consultant