Case Study: Material achieves stronger outreach and brand growth with BuzzStream

5 Ways One Startup Is Using BuzzStream to Maximize Their Potential

Material, a software startup that helps people create affordable ecommerce websites, needed to build brand awareness and scale outreach from scratch. As Head of Partner Marketing, Sarah Ellison Lewis turned to BuzzStream and its Discovery and outreach tools to find influencers and guest contributors, identify worthwhile prospects, and manage a growing list of contacts more efficiently.

BuzzStream helped Material streamline prospecting, track relationship stages and linkbacks, and automate reporting on outreach performance. The result was faster outreach to credible writers, better targeting of high-authority sites, and stronger industry connections—helping the team contact potential collaborators in minutes instead of hours and improve the effectiveness of their campaigns.