Case Study: 2U achieves streamlined outreach and stronger industry connections with BuzzStream

2U - Customer Case Study

2U, working with MBA@UNC (UNC Kenan-Flagler’s online MBA program), needed a reliable way to distribute thought leadership to the right business journals and communities, build lasting relationships with influencers, and coordinate outreach across a growing team without reinventing the wheel for each campaign.

By using BuzzStream’s BuzzMarker, shared lists, CRM history feed and notes, 2U quickly built and reused targeted contact lists, tracked all interactions, and enabled team members to make warm, personalized introductions instead of cold outreach. The result was faster, more efficient outreach—saving time, improving targeting and engagement—and stronger, longer‑term partnerships that amplified MBA@UNC’s content (for example, repurposing HR contacts to accelerate promotion of the “Ask HR: Why Hire MBAs?” piece).

2U

Molly Greenberg

Inbound Marketing Manager