Case Study: Food and Beverage Company increases unit sales by 20% with Buynomics

The Promotion Strategy That Increased Unit Sales by 20% in 3 Weeks

Buynomics worked with a Food and Beverage Company, a leader across dairy and beverage categories, to address a tough challenge in a highly competitive market. Facing a competitor outperforming them by up to 9x in sales volume, the company needed to grow unit sales while protecting premium pricing, with no room to compete on price and all products line-priced across UK supermarkets.

Using Buynomics software, the company simulated multiple pricing and promotion scenarios across its own and competitor products to identify the best strategy. Buynomics recommended lowering the base price to £2.10 while increasing promotion frequency and depth; the selected plan was predicted to lift unit sales by 23%, and the company achieved a 20% unit sales uplift in the first three weeks at Tesco alone.