Case Study: Tesco achieves 20% unit sales uplift with Buynomics

Tesco increases unit sales by 20% in 3 weeks with Buynomics

The food and beverage manufacturer, a client of Buynomics, faced intense competition where a leading rival was outperforming its sales volume by up to nine times. Their challenge was to increase sales volume for their core product line in top UK supermarkets like Tesco while maintaining their premium price positioning, especially since their products were line-priced and offered no inherent pricing advantage over competitors.

Using its simulation software, Buynomics identified an optimal strategy that involved lowering the base price while increasing promotion frequency and depth. This solution, implemented at Tesco, successfully increased unit sales by 20% over the first three weeks, closely matching the 23% uplift predicted by the Buynomics tool.

Tesco