Case Study: Major CPG Company Achieves 96% Promo Forecast Accuracy with Buynomics

How Buynomics’ promotion calendar helped a major CPG company forecast promo & PPA effects with 96% accuracy

Major CPG Company, one of the world’s largest consumer packaged goods businesses, needed a better way to forecast the impact of promotions and pack-size changes in a highly competitive, low-margin category. Its existing consulting and legacy-provider approaches were slow, expensive, and not accurate enough to support reliable revenue management decisions.

Buynomics implemented its promotion calendar powered by Virtual Shopper technology to model promo and pack-size scenarios together, with the ability to plan promotions and new product launches across the year. The solution delivered forecast accuracy of 96%, identified about 5% profit potential in a category with millions in annual sales, and cut simulation time from weeks to just minutes, enabling faster, more confident decision-making.