Case Study: Global Food Producer Achieves £2 Million Revenue Potential with Buynomics

How a Snack Producer Reached a Net Sales Uplift by Finding the Optimal Price Increase

Global Food Producer, a global snack manufacturer with over $10 billion in net sales, wanted to increase 2024 net sales by optimizing revenue growth management levers without harming shopper response. Working with Buynomics and its RGM platform, the company tested pricing and promotion options in advance, including a move from £2.70 to £3.00 and an alternative high-low promotion structure.

Buynomics used its software to holistically model price and distribution changes and compare scenarios, identifying an everyday low price of £3.00 with close-to-full distribution as the optimal path. The solution showed £2 million in revenue potential and delivered a 3.5x ROI, while the high-low promotion approach was rejected because the promotion depth would not offset the impact of reduced distribution.