Case Study: Global Food and Snack Producer boosts revenue to offset EPR tax with Buynomics

How a Snack Producer Leveraged Pricing and Promotion Optimization to Counterbalance Regulatory Compliance Costs

Global Food and Snack Producer, a global company with $10 billion in net sales in 2023, faced added cost pressure from a new 2025 EPR tax in the UK affecting packaged products. To help offset the expected impact, the company turned to Buynomics and its Revenue Growth Management (RGM) platform to explore pricing and promotion options.

Using Buynomics software, the RGM team simulated pricing and promotion scenarios, including portfolio-wide price increases and competitor responses, to find the best way to protect revenue and market share. The company implemented a 5% price increase on the most inelastic products and a high-low promotion strategy with 30% promotional depth every three weeks for more elastic items, identifying an estimated £2.5 million in revenue uplift potential to help mitigate the tax impact.