Case Study: Skin Care Company achieves 15% potential profit uplift with Buynomics

How a Skin Care Company Identified a 15% Potential Profit Uplift by Optimizing Their Prices

Skin Care Company, a skincare product manufacturer selling through online and offline pharmacies and retailers, wanted to move away from gut-feel pricing and become more data-driven. Facing rising raw material costs and pressure on margins, the company turned to Buynomics and its Virtual Shopper AI software to better understand price elasticities and the effects of pricing decisions across its own and competitors’ portfolios.

By partnering with Buynomics, the company modeled price and availability changes and tested multiple pricing scenarios to support negotiations with retailers and pharmacies. Buynomics identified an optimal price increase scenario with a potential 15% revenue uplift in offline sales channels, while also delivering more than 85% predictive accuracy and revealing elasticity ranges across offline and online channels.