Case Study: Global Telco Company optimizes 4-play strategy with Buynomics

How a global telco company optimizes its 4-play strategy with Buynomics

Global Telco Company, a European telecommunications provider, was struggling to improve its product and pricing operations in a highly competitive 4-play market spanning fixed line, mobile, internet, and TV. Its existing market research and Excel-based models were too slow, costly, and limited in their ability to predict customer reactions to pricing and portfolio changes.

Buynomics provided a SaaS-based solution using behavioral models and machine learning to create “Virtual Shoppers” that simulate real customer behavior. With Buynomics, Global Telco Company could test scenarios in minutes instead of weeks, reduce reliance on expensive market studies, and quickly evaluate revenue and profit impacts with >95% forecast accuracy.