Case Study: Global Drink Company achieves new promotion insights with Buynomics

How a global drink company gained new promotion insights with Buynomics

Global Drink Company, one of the world’s largest breweries, wanted to improve the effectiveness of its offline banner and flyer promotions. The company faced intense promotional pressure, limited measurability of promo effects, slow and resource-heavy legacy analysis methods, and low industry margins, making it difficult to identify the best timing and frequency for promotions.

To address this, Global Drink Company partnered with Buynomics and used its SaaS-based Virtual Shopper platform to test promotional scenarios and forecast shopper behavior with high accuracy. Buynomics enabled fast, self-service simulation of promo strategies and identified about 3% annual profit potential for the company, while also reducing analysis time from weeks to minutes and supporting better revenue and profit decisions.