Case Study: Global Beauty Brand avoids cannibalization and boosts revenue with Buynomics

How A Global Beauty Brand Optimized Their Portfolio And Avoided Cannibalization

Global Beauty Brand, a global beauty and personal care manufacturer, wanted to optimize its e-commerce portfolio beyond a uniform 5% price increase that was causing cannibalization and lost revenue opportunities. The company needed a better way to understand product interactions across skincare, haircare, fragrance, and cosmetics while protecting revenue and unit sales targets. Buynomics helped address this challenge with its Revenue Growth Management platform and Decision Guide tool.

Using Buynomics’ Decision Guide, the brand tested thousands of pricing combinations across its entire e-commerce portfolio with allowed price changes from 0% to 10%, and received a differentiated pricing strategy for each brand. The recommended mix of price increases avoided cannibalization and delivered an estimated 2% revenue uplift across the portfolio, while the process took just 45 minutes to generate.