Case Study: Home Care RGM Team expands shopper base with portfolio optimization from Buynomics

Home Care RGM Team boosts predicted revenue by 230k EUR with Buynomics

The Home Care RGM Team, a leading home care business in India, faced the challenge of moving its flagship premium powder detergent from an occasional "premium wash" choice to the everyday "main wash" choice for consumers. To address this, the team partnered with Buynomics and used its software to test over 100 different pricing and product strategies to drive uptrading and upgrading.

Using Buynomics' agent-based simulations, the solution was to launch a new 750g pack while simultaneously reducing the price of the 1kg pack by 10% and increasing the price of the 500g pack by 5%. This optimized portfolio architecture successfully pushed consumers toward the new, larger pack. Buynomics helped predict a 230k EUR incremental revenue increase and a .4% expansion of the shopper base.