Case Study: a leading spirits company minimizes tariff impact on American whiskey with Buynomics

a leading spirits company boosts revenue 3.4% with Buynomics

The Leading Spirits Company, a global spirits firm, was concerned that looming U.S. tariffs would force it to raise prices on its American whiskey portfolio. It partnered with Buynomics and used its software, powered by Virtual Shoppers AI, to model various price increase scenarios and understand potential consumer reactions, market share loss, and shopper switching behavior.

Using Buynomics, the company simulated scenarios including a 15% price increase on its own products and on the entire category. The solution revealed the portfolio had low price elasticity, especially when the entire market raised prices. Buynomics enabled the company to identify optimal pricing, resulting in a potential revenue increase of up to 3.9% and a 1% increase in revenue share.