Case Study: St. Elmo Steak House achieves a 40% gift card sales increase with Buyatab

St Elmos - Customer Case Study

St. Elmo Steak House needed an eGift card and physical gift card solution that matched its upscale brand, avoided third-party redirects, and delivered a seamless mobile-friendly buying experience. The restaurant was concerned that limited branding, generic checkout flows, and weak mobile support from other services could hurt customer trust and gift card sales, so it turned to Buyatab.

Buyatab implemented a fully branded online gift card program that worked directly on the St. Elmo website, with custom card designs, personalized messages, email or text delivery, scheduled sending, and mobile wallet support for recipients. The program drove strong results, including nearly 40% overall gift card sales growth in the first year and $100k in sales in the first month, while also reducing costs as eGift Cards outsold physical cards and Buyatab handled support, fraud protection, and chargeback liability.

St Elmo

Bryn Jones

Director of Marketing