Case Study: Fairmont grows loyalty and Gift Card transactions with Buyatab

Fairmont - Customer Case Study

Fairmont Hotels & Resorts, the Canadian luxury hospitality brand, wanted to enhance the guest experience and grow brand awareness through its online gift card program. To do that, Fairmont needed a more effective way to sell both physical and digital gift cards across web and mobile while keeping the buying experience fully aligned with its brand.

Buyatab delivered a custom online gift card solution for Fairmont, including eGift Cards, branded customer support, and a redesigned purchase flow tailored to Fairmont’s look and feel. The program helped drive strong engagement, including a 3-hour Black Friday Facebook promotion that generated 169% growth for the month, and overall year-over-year gift card transactions increased by 92% after Buyatab’s implementation.

Fairmont