Case Study: Cineplex achieves a 20% gift card sales increase with Buyatab

Cineplex - Customer Case Study

Cineplex, one of Canada’s leading entertainment companies, wanted to strengthen its fully branded online experience and grow Gift Card sales as digital and mobile usage increased. To support these goals, Cineplex partnered with Buyatab to launch an online eGift Card solution that complemented its plastic Gift Cards and helped optimize the customer experience.

Buyatab implemented branded, embedded eGift Card purchase engines on Cineplex’s websites, with mobile-friendly purchasing, sending, and redemption options plus customer support. The program quickly surpassed its target, delivering a 20% increase in Gift Card sales in the first year and earning Cineplex and Buyatab the “Best Consumer Funded Prepaid Program” award.

Cineplex