Case Study: Boston Pizza drives brand loyalty and online gift card growth with Buyatab

Boston Pizza - Customer Case Study

Boston Pizza wanted to make its online gift card program more innovative, personal, and easy to use so it could stand out, build brand loyalty, and drive more visits and revenue. The company chose Buyatab to support the sale of eGift Cards and plastic gift cards through its website, with a gift experience that felt consistent across both formats and could be personalized with photos and messages.

Buyatab implemented a custom branded gift card solution for Boston Pizza, including unique animated eGift Card presentation, photo gift card options, personal messaging, branded customer support, and a corporate order form for bulk purchases. The program helped strengthen engagement and loyalty, and Buyatab’s corporate ordering system increased corporate buyers by 45%; Boston Pizza also reported December year-over-year sales growth of 60% when a promotion was introduced.

Boston Pizza