Case Study: Virtuo boosts referrals and ROI with Buyapowa

Virtuo - Customer Case Study

Virtuo, a tech-focused car rental service, wanted to accelerate its growth through a refer-a-friend program. However, its in-house solution was underperforming, operationally cumbersome, and required significant manual effort to manage, which hindered scaling. To solve this, Virtuo partnered with the vendor Buyapowa to implement its automated reward marketing platform.

Buyapowa provided a white-label, enterprise-level solution that seamlessly integrated with Virtuo's app, enabling in-app referrals and supporting their multilingual customer base. The platform automated the entire process, from fraud prevention to reward payouts. This partnership delivered outstanding results for Virtuo, including a 4x increase in referral rates, a 39% year-on-year growth in confirmed referrals, and a high 31% conversion rate from referral visits.

Virtuo

Clément Dard

Senior CRM & Growth Manager