Case Study: Lowi turns happy customers into a scalable sales channel with Buyapowa

Lowi — Turning happy customers into a scaleable sales channel

Lowi, a sub-brand of Vodafone Spain, had a highly loyal customer base but faced the challenge of scaling its word-of-mouth growth. Their previous referral platform lacked data visibility, flexibility, and local market expertise. They turned to the vendor Buyapowa to relaunch their referral program and address these shortcomings.

Buyapowa implemented a new, on-brand referral program for Lowi, which included a targeted booster campaign with incentives like extra data and prizes. This solution provided deeper insight into customer behavior for smarter optimizations. The results were significant, with the program driving an average of 25,000 monthly registrations, a 44% conversion rate, and top advocates bringing in over 30 new customers each. Buyapowa successfully transformed the initiative into a major growth channel.

Lowi

Felipe Miranda González

Specialist Marketing and GTM