Case Study: OHM Énergie boosts referrals and lowers acquisition costs with Buyapowa

Growing Green Through Word of Mouth

Ohm Énergie, a fast-growing eco-friendly energy supplier in France, faced the challenge of increasing customer acquisition through word-of-mouth in a competitive market. They needed a fully white-label and automated referral program that could offer a choice of rewards to their customers. To achieve this, they partnered with the vendor Buyapowa to implement their referral platform.

Using Buyapowa's solution, Ohm gained access to an automated system for managing rewards and detailed analytics to optimize their program's performance. The measurable results were significant: the program achieved a 5x average sharing rate per customer, a 30% lower cost per acquisition, and a 4x increase in new customers after introducing a cash reward option. Buyapowa's platform and support were instrumental in driving these outcomes.

OHM Énergie

Deborah Galopin

Content Manager