Case Study: VOXI drives youth market growth with Buyapowa referral marketing

Driving Youth Market Growth Through Peer Referrals

VOXI, a youth-focused sub-brand of Vodafone, needed a mobile-first referral solution to drive growth through authentic peer-to-peer advocacy, as its target audience distrusted traditional advertising. The challenge was to integrate a seamless, on-brand program with strong fraud prevention and flexible rewards. VOXI partnered with Buyapowa to implement its referral platform.

Using the Buyapowa platform, VOXI integrated a native referral program into its customer journey, allowing easy sharing via social apps and offering tiered incentives. This solution delivered exceptional results, including a 423% ROI in 2021 and the acquisition of one new customer for every five referrals. The program driven by Buyapowa consistently provided a stream of high-value customers at a competitive cost.

VOXI

Marek Sumjaci

E-Commerce Manager