Case Study: Which Wich forecasts new franchise locations with Buxton

Which Wich - Customer Case Study

The restaurant chain Which Wich faced a challenge in selecting optimal locations for its rapidly expanding franchise network. With over 200 locations, the company needed a data-driven approach to market planning and a way to accurately forecast the performance of new sites. They partnered with analytics vendor Buxton to develop a detailed customer profile and a predictive model to guide their growth.

Buxton's solution involved integrating Which Wich's customer data with its own proprietary consumer data to create segmented profiles of the ideal customer. Using these insights, Buxton built a predictive model on its SCOUT platform to identify the best future franchise locations. The results were delivered within six weeks, providing Which Wich with a tool to predict restaurant performance for any market in real time and to accurately gauge the expansion potential for every U.S. territory.

Which Wich