Case Study: a luxury vehicle dealership achieves $28M in revenue with Buxton digital marketing

PROMOTING LUXURY CAR SALES THROUGH DIGITAL MARKETING

a luxury vehicle dealership company sought to find a balance between acquiring new clients and maintaining engagement with existing ones to drive sales across its 15 locations. To achieve this, they partnered with Buxton to execute a hyper-targeted digital marketing campaign.

Buxton identified over 100,000 high-intent prospects and existing customers, analyzed their media consumption, and launched an integrated campaign across digital ads, email, and direct mail. This strategy generated $28 million in revenue from 409 new car sales and 2,666 service transactions, yielding an impressive ROI of $122 for every $1 spent. The dealership continues to work with Buxton on future campaigns.