Case Study: Pollo Campero achieves smarter U.S. expansion with Buxton analytics

Pollo Campero - Customer Case Study

Pollo Campero, a quick-service restaurant chain expanding from Central America into the competitive U.S. market, faced the challenge of identifying the right locations for new stores to attract both existing and new mainstream American customers. They partnered with the vendor Buxton to develop a data-driven growth and site selection strategy.

Buxton combined its proprietary consumer data with Pollo Campero's information to build a predictive real estate model. This solution pinpointed optimal site locations and helped the company prioritize trade areas. Using Buxton's tools, Pollo Campero opened new restaurants that performed at or above projections, achieving a 7.4% same-store sales growth and 17.4% total corporate revenue growth in 2014, successfully guiding their continued expansion.

Pollo Campero

Travis Edmondson

Dir. of Business Development