Case Study: Physicians Immediate Care achieves smarter healthcare expansion with Buxton

Physicians Immediate Care - Customer Case Study

Physicians Immediate Care, a chain of urgent care centers, faced the challenge of strategically expanding its 32 clinics into new markets after receiving a major inflow of growth capital. The uncertainty of healthcare regulations and the economy made it difficult to identify the safest and most promising locations for growth. To address this, they partnered with the analytics vendor Buxton and hired a specialist to leverage their data and analytical tools for site selection and market analysis.

Buxton provided a data-driven solution, creating a repeatable location model that identified optimal sites based on both residential patient demographics and proximity to target corporate clients. This model allowed Physicians Immediate Care to pinpoint underserved markets and maximize the value of its existing facilities. As a result of partnering with Buxton, the company successfully opened 23 new facilities, demonstrating the significant impact of the vendor's analytics on their expansion strategy.

Physicians Immediate Care