Case Study: Orangetheory Fitness achieves rapid franchise growth with Buxton Analytics

ORANGETHEORY USES BUXTON ANALYTICS TO SUPPORT RAPID FRANCHISE GROWTH

Orangetheory Fitness, a fitness studio brand, aimed to rapidly scale its franchise operations but needed analytics to guide its expansion. The company partnered with vendor Buxton and utilized its SCOUT analytics platform to identify optimal markets and franchise territories to support its ambitious growth goals.

Buxton’s solution analyzed factors for successful locations and provided a site scoring tool. This enabled Orangetheory to sell franchise licenses more quickly, help franchisees find optimal studio locations, and improve their marketing efforts. Buxton’s analytics were instrumental in growing the brand from 14 to an anticipated 700 locations—a 4900% increase in just four years, with the company crediting Buxton for helping it sell double the number of licenses.

Orangetheory Fitness

Dan Adelstein

Vice President