Case Study: a multi-unit dental care provider improves patient acquisition with Buxton's targeted multi-channel marketing

Multi-unit Dental Care Provider - Customer Case Study

A multi-unit dental care provider, operating over 40 clinics in Texas, needed to improve the efficiency of its patient acquisition efforts, particularly within Hispanic and ethnically diverse communities. The organization partnered with the analytics firm Buxton to develop a targeted marketing strategy.

Buxton implemented a predictive marketing model to identify and score households most likely to become new patients. Using this model, Buxton executed a multi-channel campaign that combined IP-targeted digital ads and direct mail. The results were highly successful: the campaign achieved a 3:1 return on ad spend, generating $116,818 in incremental revenue from a $32,785 investment. The response rate for the targeted group was 73% higher than the control group, demonstrating the effectiveness of Buxton's data-driven solution.