Case Study: a large, independent, non-profit medical clinic uncovers growth opportunities with Buxton patient analytics

Large, independent, non-profit medical clinic - Customer Case Study

The customer, a large independent non-profit medical clinic in the Midwest, was challenged with a significant amount of unstructured patient data that it could not use to inform its strategic decisions. To remedy this, the clinic partnered with Buxton to turn this data into actionable insights.

Buxton implemented a data-driven solution utilizing a datamart for patient profiling and market distinction analysis. This enabled the clinic to segment its patient base into three distinct groups and identify a significant growth opportunity in a specific city it was considering leaving. As a result, the clinic launched highly targeted marketing campaigns, optimized its physician deployment, and decided to expand its operations in the identified growth market rather than close them.