Buxton
23 Case Studies
A Buxton Case Study
The City of Kingsport, Tennessee, faced the challenge of proactively recruiting retail development to increase shopping opportunities and tax revenue. Unable to assemble the necessary data on its own, the city engaged Buxton and its SCOUT analytics portal to identify which retail sectors were underserved and which specific retailers would be a good fit for its community.
Using household-level data and analytics, Buxton helped Kingsport understand local consumer behavior and identify successful sites for new developments. The solution included the SCOUT web-based tool for ongoing analysis. As a result, Kingsport recruited numerous retailers, including Ashley Furniture, Old Navy, and Kohl's, leading to a six-year high in sales tax revenues. Buxton's data was credited for this success.