Case Study: Jamba Juice discovers 191 California expansion opportunities with Buxton

Jamba Juice - Customer Case Study

Jamba Juice, a restaurant retailer, faced the challenge of growing beyond its traditional west coast markets. Believing that California was nearly saturated, the company had significantly slowed its expansion there. Jamba Juice engaged its vendor, Buxton, to use customer analytics to find new infill opportunities in existing markets that would meet revenue targets without cannibalizing existing store sales.

Buxton developed a sophisticated revenue forecasting and site selection model to analyze the market. This analysis revealed 191 new viable trade areas in California, a 700% increase over the company's previous estimate. The results allowed Jamba Juice to accelerate development, with plans for 90 new stores, and the model helped them reduce average store investment by 35%. Jamba Juice credited Buxton's analytics for enabling this significant growth trajectory.

Jamba Juice

Dale Goss

Senior VP of U.S. East Operations