Case Study: Fitness Organization boosts member acquisition and retention with Buxton

Fitness Organization - Customer Case Study

A multi-unit fitness franchisee faced the challenge of quickly and effectively acquiring new members for its locations, especially to capitalize on the New Year's resolution season. To address this business need, the fitness organization partnered with customer analytics provider Buxton for a direct marketing solution.

Buxton built a customized predictive model to identify and rank high-propensity prospects for a targeted campaign. The solution was highly successful, generating $19.84 in gross revenue for every $1 invested with Buxton and acquiring 2,248 new memberships. Furthermore, an analysis by Buxton two years later showed these targeted customers were retained at a 36% higher rate and had a significantly higher lifetime value than non-targeted members.