Case Study: Donatos Pizza achieves smarter market targeting and franchise growth with Buxton SCOUT

Donatos Pizza - Customer Case Study

Donatos Pizza, a family-owned pizza franchise, partnered with analytics vendor Buxton and its SCOUT platform. Their challenge was to move beyond uncertain marketing investments and better focus their local store marketing and franchise development efforts to support a new phase of growth.

Buxton implemented its SCOUT analytics tool, which was enhanced with a layer of customer data. This solution allowed Donatos to precisely target marketing, knowing where 75% of their marketing budget was going. Furthermore, Buxton tailored SCOUT for franchise sales, providing data that became a key selling point for signing new franchisees and empowering them to target top prospects effectively.

Donatos Pizza

John Houck

VP of Business Bevelopment