Case Study: a dental services provider boosts patient response and revenue with Buxton's predictive direct mail modeling

Dental Services Provider - Customer Case Study

Buxton partnered with a dental services provider, a company with over 250 affiliated practices, to address its challenge of needing a more efficient and targeted method for acquiring new patients and growing revenue from existing ones. The customer wanted to move away from an ineffective "shot gun" marketing approach.

Buxton implemented a custom predictive direct mail model to target households most likely to visit a dental practice. This solution significantly improved marketing efficiency. Results showed that while mail volume decreased by 29% year-over-year, the household response rate increased by 43% and revenue per mailed piece grew by 46%. The model successfully identified key predictors of patient value, such as drive-time and demographics.