Case Study: Craftworks Restaurants & Breweries boosts growth decisions with Buxton

Craftworks Restaurants & Breweries - Customer Case Study

CraftWorks Restaurants & Breweries, owner of multiple restaurant brands, faced the common challenge of strategically prioritizing resources for growth across franchise sales, real estate, and marketing. They partnered with the analytics firm Buxton to move beyond a "gut feel" approach and instead utilize precise customer and market data to identify their best growth opportunities.

Buxton provided CraftWorks with sophisticated site scoring and analytics, which confirmed existing market assumptions and uncovered new high-potential opportunities for expansion. The solution also identified new customer segments within their loyalty program. A measurable impact was seen when Buxton's household-level data was used to fine-tune a direct mail campaign, achieving a 10-15% response rate against an industry norm of 2-4%, making it a new go-to marketing solution. Buxton's data gave the company the confidence to make stronger cases to franchisees and to invest in store remodels.

Craftworks Restaurants & Breweries