Case Study: City Of Fulshear achieves retail growth and stronger business recruitment with Buxton

City Of Fulshear - Customer Case Study

The City of Fulshear, an emerging community near Houston, faced the challenge of recruiting retail and restaurant developers to match the lifestyles of its rapidly growing, affluent population. To guide its strategy and attract the right businesses, the city became a client of Buxton in 2013, leveraging its SCOUT analytics platform.

Buxton provided validated community insights and customer analytics that Fulshear integrated into its marketing materials and presentations for prospects. The solution from Buxton enabled the city to effectively educate developers on local opportunities, leading to weekly inquiries and several new developments. The city successfully recruited its first grocery retailer using this data and found Buxton's analysis to be an invaluable tool for its economic development.

City Of Fulshear

Cheryl Stalinsky

Economic Development Director